"These People No Wan Make Money"

Yes! You read that title right 😄… That's exactly how I felt two months ago. Let me take you through the story; you’re going to love it, lol.

After months of hard work, engaging with ideal customers, and sleepless nights of development, the Buzzz product was finally ready. I thought to myself, “This product is going to make these people a ton of money.” Oh, my bad, let me clarify who “these people” are. Buzzz caters to the Creator Economy. Picture this: Kemi, a food content creator with 8,000 followers on Instagram, always keeps her followers engaged with her food content videos and tutorials. Buzzz lets her monetize her online presence with physical products. She hops onto Buzzz, selects a merch/product to sell to her loyal audience (like an apron designed with “I dey cook die”), sets her price, and shares the link on her page. Buzzz handles the sourcing, printing, customer service, and delivery, all without her having to spend a dime. All she does is share the link to a 3D view of the product; her followers can choose the color and size they want, make a purchase, and she earns a profit. This means that even an undergraduate at UNILORIN with a few followers can create and sell products, like T-shirts, hoodies or phone cases, featuring relatable slang or memes to friends and classmates, and make money.Imagine a gym influencer creating a water bottle with “Gym rat” on it. You get the idea, right?

Sorry for the sidetrack. Now, back to the story. As I was saying, I was confident the Buzzz product would be a lucrative venture for creators and anyone willing to sell. Given the unique value Buzzz provides, it was baffling when creators we had engaged with during development, who were initially excited about selling physical products, started taking days, even weeks, to reply to a single message. I was incredibly frustrated, unable to comprehend why they would hesitate when presented with an opportunity to make money with no money atall. I was suffering from a savior complex, but I couldn’t have been more wrong! After a calm discussion with another creator we wanted to onboard, I realized the hesitation stemmed from their uncertainty about designing products and the reluctance to pay a designer for something that might not yield significant profits. The real appeal of Buzzz was the no-risk aspect: “Since I’m not spending my own money, I have nothing to lose, even if I don’t sell.” This feedback was eye-opening, prompting us to enhance our design lab to be user-friendly for those without design experience. We began actively reaching out to creators, offering design assistance, which completely changed the game for us. It made me realize that a solution isn’t complete unless it addresses every facet of a problem. People don’t use your product because they like you or because it’s fancy; they use it because it solves a problem they have. This epiphany led us to develop MerchGPT, an AI tool that allows users to generate designs simply by typing. Four months and hundreds of sales later, my perspective remains unchanged: “This product is going to make these people so much money.”

And yes, by “these people,” I mean you could be one of them.

Visit www.yourbuzzz.com today.

KD